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Social media data was used to develop a "vocation compass"

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9 months 1 week ago #123 by PABlo

Why it matters: People spend a lot of time, money and effort trying to figure out what kind of career they should pursue. The idea that people with certain personalities are better suited for certain jobs is nothing new, but researchers in Australia have taken things beyond the whole 'extroverts make great salespeople and introverts make great librarians' mindset. By leveraging all the additional layers of data that people reveal on social media, researchers have created a more precise vocation compass people can use to match their profession with their personality.

Source: https://about.unimelb.edu.au/newsroom/news/2019/december/unveiling-a-new-map-that-reveals-the-hidden-personalities-of-jobs

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