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Welcome back from vacation.... Mike

The successful orchestration of a perfect UI/UX Design always comes down to a set of inescapable questions. Such as:

1. Who is the audience? Who is the website or app being designed for?
The entire population of planet earth can not be the target audience. That’s absurd.

There is only a subset of that large population which the app or website, should aim to satisfy. That subset is the target audience.

Every design, right from the birthing or idea forming stage, has a purpose. That purpose is for it to reach the intended audience.

For good UI/UX design, it’s important to get a good idea of who the target audience is. And what is of great value to them, as well.

Because it will help in getting a better view of the market, how to go about the design process, and also, where to start from.

One other thing that's important to remember or keep in mind is that UX Design holds the power of visual interpretation. The UX design is at the forefront of whatever the audience sees, the moment they click on that link to a site or open that mobile application.

So, to positively increase the effect of the designs on users, it's necessary to ensure that this bit of knowledge is used to the utmost advantage. It’s only when the audience is identified and understood that the UI/UX design can begin to be designed for that audience. And how?

2. By thinking like the audience.
Crazy, right?

But every designer is no different from the average user.

What separates the UX designer's principles and ideas from the users is, as mentioned earlier, the power of visual interpretation. So UI or UX designers, should be thinking like a user.

So that in the course of designing, It's important for UX designers to try to be as relatable to the user as possible, putting themselves in the shoes of the intended users and asking what they will interact with. As well as trying to get a good feel of their response to the interactive process.

And so, it’s not always about poring over stats and analyzing numbers or ratings, but figuring out how the UX design can address problems and challenges faced by the audience with a design.

Designing with the mind of a user is all core to the research part of UI/UX Design, because if the UX designer can not be emphatic, or even bring themselves to feel, even in the slightest, what the users are feeling when they interact with what's being created, then it’s all as good as pointless.

Now, let’s move on to not just what's important in creating a design, but also creating a responsive design.

3. Creating responsive design.
It all starts with a test run. Nobody builds up a car and immediately delivers it to the hand of the market without test driving it first.

Doing that is undoubtedly a recipe for disaster. Think of the car crashes and bad reviews and the many other worse things that could follow.

You can only imagine how drastic a bad UI/UX design will look. To positively enhance user experience, a good designer should always ensure to perform a user-interface testing for testing UI/UX design.

This is to make sure that the UI not only just functions, but does so properly, and to fish out any kind of hidden defect. It would also involve checking through the various design elements like the controls; menu bars, tool bars, fonts, you name it.

A good UI/UX designer can even perform what is known as interface prototyping.

Interface Prototyping is one way for a designer to create a test version of the main concept. Like say a crash version of a favorite exercise app or shopping app, for example.

It presents it in such a way that everyone who has their hands involved in the project can give their honest feedback about it and then whatever necessary adjustments that need to be made before the final version is released can be done.

As ridiculous as it may sound, Interface Prototyping gives the UX Designer the freedom to fail as fast as they can. To correct their mistakes in time before releasing the final version of the design.

What is most important to UI/UX Design?
Perhaps the most important factor to consider in UI/UX Design is that every designer has the power to think and choreograph the interactions people have with a products and services, wide across countless channels and platforms.

But the real trick to a successful design doesn’t just lie in making it as colorful or as eye-catching as possible. Or making sure buttons are in the right places.

It is about designing in such a way that whatever is being created is of great benefit to the people that use it.
 

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