What Makes Someone “Cool”? This Researcher Has a Theory

Not temperature – personality.“Coolness,” in the cultural sense, may seem effortless, but University of Arizona marketing professor Caleb Warren says it’s actually shaped by a distinct and surprisingly universal set of traits.

In a global study of 5,000+ people across 12 countries, Warren and his team found that “cool” individuals are consistently described as extroverted, hedonistic, powerful, adventurous, open, and autonomous. While often admired, coolness isn’t the same as goodness – in fact, the two reflect different values.Warren’s research offers fresh insight into how we perceive identity and influence, with takeaways that extend far beyond marketing.

Source:  www.linkedin.com/pulse/1m-veterinary-stu...personalities-kcqac/