Photo-editing app VSCO is the latest space being overtaken by girls and young women in Generation Z as a more authentic social alternative to Instagram and their use of the app is driving sales for brands not typically associated with the demographic, such as Carmex and Birkenstock, Natalie Dallenbach writes. "VSCO was designed for artists and Gen Z took it and made it their own, giving it a walking, talking personality," she writes.
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